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Data Management

Just “being in the video business” is no longer enough for Operators & Programmers – today it’s all about providing targeted monetization for the business and personalized user experiences for their customers

GIP is helping our clients turn audiences and casual browsers into loyal subscribers, while retaining and growing their customer base by leveraging, with respect to PII, the massive amount of data that flows in and out of video systems

A very difficult task given the fragmentation of digital technology and architectures – creating workflow, process and APIs to join disparate systems is paramount to success, as no single platform does it all – including Device Data, Subscriber Data, Network       Data, Content Data, BSS Data and Application Data

Turn Data Into Profitable Action

Targeting, Analytics & Personalization

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