Pay-TV consumers don’t like having their personal information being sold to drive ads to them that reflect their unique interests. A new report by Parks Associates revealed that 59% of pay-TV subscribers in U.S. broadband households are bothered by the fact that advertisers use their personal viewing data. What’s more, the research firm also found that nearly 40% of pay-TV subscribers worry about the safety and use of their personal data when they use an online video service.
Meanwhile, there's OTA, satellite, cable and fiber Not a day goes by there is not an article or announcement regarding video distribution over the internet. Coined, “OTT” as in, “over-the-top,” these offerings include video-on-demand, live streaming, user-generated content (e.g., You Tube), as well as news clips, marketing and advertising.
The key feature of OTT is that it’s individually targeted. The consumer chooses what, when, where and on what device to view content. U
Twitter is considering introducing pay-TV live programming in an attempt to widen its service offerings and attract new customers, according to an article from The Telegraph. Referring to sources familiar with the matter, the article suggests that the social media channel is currently looking into bringing live channels to the platform and is engaged in talks with established pay-TV networks. However, Twitter is thought to be exploring a format that would see it offering an a