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    • April 2017
    • March 2017

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    Nielsen: Millennials are a distracted audience

    Nielsen: Millennials are a distracted audience

    Millennials – now the largest generational group in the US – have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits, reports Nielsen. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones. Nielsen’s inaugural Millennials on Millennials report offers critical insight into the evolving media habits of this hig

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    Global Integration Partners is a global strategic consulting and integration service provider to the MVPD, Telecom Operator, Programmer and System Integrator marketplace. 

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