US: Netflix homes pass those with DVRs

Consumer research from Leichtman Research Group (LRG) has found that 82 per cent of US TV households have a DVR, get Netflix, or VoD from a cable or telco provider — with 30 per cent of households using two of the services, and 14 per cent using all three.

The survey also found that 54 per cent of adults report that they have Netflix in their household, while 53 per cent have a DVR. This is the first time that households with Netflix (including those sharing passwords) have surpassed the level of those with a DVR. In 2011, 44 per cent of TV households had a DVR and 28 per cent had Netflix.

These findings are based on a survey of 1,211 households throughout the US, and are part of LRG’s study, On-Demand TV XV. This is LRG’s fifteenth annual study on this topic.

Other related findings include:

  • 64 per cent of households get a SVoD service from Netflix, Amazon Prime, and/or Hulu — 51 per cent of all adults stream any of these services on a monthly basis

  • 23 per cent of all adults stream Netflix daily — compared to 6 per cent in 2011

  • 81 per cent of Netflix streaming users watch Netflix on a TV set

  • 64 per cent of pay-TV subscribers have a DVR — compared to 49 per cent in 2011

  • 60 per cent of DVR households have DVR on more than one TV — compared to 33 per cent in 2011

  • 65 per cent of all cable and Telco video subscribers have used VoD from their current provider

  • 58 per cent of all cable subscribers used VoD in the past month — compared to 42 per cent in 2011

“On-Demand and time shifting TV services like DVR, VoD and Netflix have permanently changed the way that people can watch TV. Today, over 50 per cent of households have a DVR and, for the first time in the fifteen years of this study, over half of households have Netflix,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Yet traditional TV viewing still exists. For example, 46 per cent of adults agree that they often flip through channels to see what’s on TV.”

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